Søstrene Grene
Micro influencer campaign
A permanent pool of nano influencers was created for Sostrene Grene, named ‘The Sister Network.’ These six influencers were selected, based on their strong affinity with lifestyle in the look and feel from the brand. A high engagement rate was a must with the selection of the influencers. Each month, these influencers received a small fee and a shopping budget for the following deliverables:
- Storyline from the shop
- Storyline with styled items at home
- Reels
Results:
- Guaranteed content each month from new collections and visibility for the shops.
- Reaching the right target group.
- Creating ‘Friends of the Brand’ by building a long-term collaboration.
