replika by Knit-ted
100%
Posting rate
52
Social publications
28
Media publications
Launch event
In October 2023 the Dutch fashion brand Knit-ted launched their newest sublabel 'replika' – a faux leather collection consisting of seven different pants. We completely transformed the SimplyPR showroom into a Knit-ted x Replika shop, where we welcomed a mix of press and influencers. The goal of this shopping event was to introduce the new brand and let guests experience/feel the quality of the faux leather pants. All guests could shop for their favourite items while the replica & SimplyPR team talked more about the brand and its new collection.
The event resulted in long term replika fans and a lot of exposure on socials & print/online media.