Paula's Choice
Influencer marketing
We set up multiple paid influencer collaborations for our client Paula's Choice, where we carefully selected an exclusive group of influencers that fit the vision of the brand. Here the goal was to create ambassadors and build long-term partnerships.
In 2023 we worked together with 9 Paula's Choice ambassadors, all assigned to different campaigns throughout the year on both TikTok and Instagram. SimplyPR is fully involved in the process. This includes selecting the influencers that fit the different campaigns, where we take into account their engagement rate and type of followers. With that, we take care of handling the negotiation process, creating influencer briefings, assess the final execution and analyzing the results.
