Paula's Choice
13,7M
Reach
102
Social publications
12
Media publications
AHA launch event
For the Paula’s Choice AHA launch campaign, SimplyPR was asked to execute a strategy to create attention for their new exfoliant. We organized a large pop-up event in the city centre of Amsterdam, set up multiple influencer collaborations and sent out a large seeding to press and influencers. This generated a total
reach of over 13.000.000.
