FOREO

Goal The goal of this event was to build more brand awareness, strengthen relationships with both press contacts and influencers and deepen their understanding of FOREO's products and the brand's mission.

Beauty Morning Breakfast

In the morning we organized a ‘beauty morning breakfast’ where important press contacts of different media titles, like Vogue, Het Parool, Cosmopolitan and &C, could learn more about FOREO’s products during an interactive workshop. After prepping their skin, the guests had the opportunity to get their makeup done by professional make-up artists and get them ready for the work day.

Selfcare afternoon event

During the day we organized a ‘selfcare afternoon event’ for influencers. A fun, interactive event where the guests could learn more about FOREO’s latest products, where they also had the opportunity to create their own personalized scented sticks - aligning with the self-care theme. Each guest received a personalized toilet bag filled with FOREO products.

Results

The combination of a press event in the morning and an influencer event in the afternoon results in a significant increase in brand awareness and a significant push across various social media platforms, achieving a total reach of over 408.000. The different workshops allowed guests to gain deeper insights into the brand and its product.