ESPRIT

As a kick-off to the ESPRIT FW'23 campaign and its new brand identity, ESPRIT participated in the HUB by Amsterdam Fashion Week.

On Tuesday 29 August, the evening before the opening of the HUB, SimplyPR organized an intimate kick-off dinner on a salon boat for ESPRIT partners, press and influencers.​ We arranged the press guests and welcomed editors of Vogue (NL), L’Officiel (BE), NSMBL and key influencers on the boat. It was a great moment to connect and introduce the new brand identity of ESPRIT. ​

In the HUB, ESPRIT opened a Vintage Installation and presented multiple heritage looks from the 80s/90s. Also, it was possible to upcycle and customize items. ​To create brand awareness and traffic to the HUB and ESPRIT e-shop, we set up multiple paid and unpaid influencer collaborations.​ On forehand influencers selected a favourite denim piece. They visited the HUB to discover the new ESPRIT collection and vintage items.​Also, they collected their denim piece and did a customization at Studio Taide at the HUB. ​This lead directly to social media publications on Instagram and TikTok. ​