C&A

Showroom on wheels

The C&A Spring/Summer '23 collection on a road trip in Amsterdam! For two days, we presented the new colourful styles in a driving showroom around Amsterdam. A great unique way to introduce the newest collection ​

We visited editorial offices and stylists to showcase how C&A greets the spring time of 2023 in vibrant colours.​

​All guests were able to discover and feel the new collection and received a goodiebag with their favourite item. ​This leaded directly to new print, online and social media publications.​