Ratingen, July 2020. Design, manufacture, discard? Esprit is dedicated to establishing the principle of ‘circular fashion’: respecting raw materials and people while taking a critical look at a product’s life cycle as part of the design process. After launching a sustainable collection under the title “Ecollection” in 1990 as one of the first labels ever, Esprit today focuses on this issue 24/7. So how are we moving towards achieving our goal of ensuring a sustainable future? By using sustainable fabrics such as hemp, for instance.
What is hemp?
Hemp is a soft, durable natural product and the most sustainable plant in the world. It grows remarkably fast and requires no chemical fertilizer, pesticides, or herbicides. Credited too for reviving the fertility of surrounding soil, it requires very little watering in addition. In times of intense ecological footprint scrutiny, the plant is characterized as a valuable sustainable material for many reasons, mainly: products made of hemp are fully recyclable, distinguishably breathable and possesses isolating qualities as well as an antimicrobial effect. The fabric is undeniably – a true natural beauty.
How is hemp used at Esprit?
The material is mildly fused with Organic Cotton and subsequently dyed using sustainable mechanics. The June/July launch, sees casual-chic tops and trousers integrated into the collection, with styles embodying not only the perfect summer wardrobe but also the sustainable must-have of this season.
Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy – always celebrating real people and togetherness, in line with the brand's promise: “We want to make you feel good to look good”. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Example: In the early 90ies, long before "Eco Fashion" became fashionable, Esprit debuted its first “ecollection” made of 100% organic cotton and featured its own team instead of models in in honor of their “Real People Campaign.”
Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe. Esprit’s headquarters are located in Germany and Shanghai.