BEELDEN ONDER EMBARGO T.E.M. 1 juni 2020
Hemp, linen and vivid color elements – the Summer Collection by Esprit sets new impulses
When summer is at its peak and light fabrics take over our everyday wardrobe, it’s time for the cruise collections. The new season release from Esprit welcomes soft transitional pieces and accessories, organic materials, bright colors and new designs for both women and men.
Long cardigans, oversized jackets, and midi dresses in cognac, mustard, and olive green complement the breezy summer fabrics such as linen or Tencel. Presenting a preview on upcoming autumn trends, Esprit references its heritage designs and recreates stylish prints in vivid colors. The airy linen mix will additionally be supported by a very special plant by June/July: hemp. The soft and long-living natural fiber is the world’s most eco-friendly plant. It grows extremely fast – twice as fast as cotton – and requires no chemical fertilizer. In times of questioning ecological footprints, hemp embodies the term sustainable fiber for various reasons: the plant requires in its production only a little water, is entirely bio-degradable, entails a natural UV-protection, great respirator and isolation features, antimicrobial properties, and is last but not least highly resistant.
Recycled Cotton, a more sustainable, considerate processing as well as eco-friendly dying fibers are the very basis of Esprit’s engagement for ecology. A firm favorite in the lineup for women’s is the 24-hours pants, a classic chino but with added flattering front lines and made of functional bi-stretch fibers making it crease-resistant. It’s a favorite for obvious “no-iron needed” reasons.
The men’s collection delivers bright accented colors, new denim and light outdoor jackets for festival wardrobe layering. Sustainability at the fore, the pieces have evolved: next to the use of Organic Cotton and sustainable dying technologies, Esprit steadies its engagement by complementing the collection with jacket paddings made of recycled PET. Tried and tested and therefore, a staple element of the collection is linen. The natural fiber made from flax plant has similar eco-advanced properties to hemp and is comfortable with temperature regulating characteristics – therefore ensures a long-lasting, dry feeling. Adding to a sustainability-oriented mentality, Esprit chooses statement prints depicting slogans such as “Love your only available planet.”
Phone wallets or make-up cases in soft toffee, warm cinnamon, expressive brass-yellow or classic black are the season’s must-have accessories. Another addition to the collection represents the Esprit monogram logo, which is established as a central and versatile design element as jacquard, or less decorative when applied to purses and belt buckle options.
The new Esprit collection is available in June on www.esprit.com
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Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy – always celebrating real people and togetherness, in line with the brand's promise: “We want to make you feel good to look good”. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Example: In the early 90ies, long before "Eco Fashion" became fashionable, Esprit debuted its first “ecollection” made of 100% organic cotton and featured its own team instead of models in in honor of their “Real People Campaign.”
Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe. Esprit’s headquarters are located in Germany and Shanghai.