ESPRIT: LinenESPRIT: Linen
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ESPRIT: Linen

Sustainable and natural, Linen is the star this summer at Esprit

Design, manufacture, discard? Esprit is dedicated to establishing the principle of ‘circular fashion’: respecting raw materials and people and taking a critical look at a product’s life cycle as part of the design process. After launching a sustainable collection under the name “Ecollection” in 1990 as one of the first labels ever, Esprit today focuses on this issue 24/7. So how are we moving towards achieving our goal of ensuring a sustainable future? By using sustainable fabrics such as linen, for instance. 
 
What is linen?
Linen fiber is extracted from the stems of the flax plant. Thus, the fabric is characterized as a natural fiber that is fully bio-degradable. Like hemp, flax requires much less water in the production process, compared to cotton. Linen, due to its structure, is pleasantly cooling, tear-resistant and does not develop fluff. In addition to this, the even fiber allows free flow thereby making it dust and dirt free as well as naturally antibacterial. 
 
Linen Hero-Product:
 
Why is linen sustainable?
As a result of the cultivation of flax requiring less fertilizer and pesticides, and thanks to numerous by-product that consequently generate little waste – the fiber is deemed eco-friendly. Furthermore, the plant requires no additional watering as the natural rainwater in the region in which it grows is sufficient. Highly notable: one-hectare of flax retains between three and four tons of CO2 per year. The plant is paramount to the revival of wasteland: iff planted in rotation every few years, flax naturally restores the land quality and therefore, maximizes the crops of the subsequent cultivation. Last but not least, the converting of the flax plant into linen fiber is purely mechanical and requires no chemicals. 
 
How is linen used at Esprit?
Feminine details complement classic cuts in the form of linen blouses, shirts and tees; in soft as well as vibrant trend colors. Responding to the need for the perfect summer pant, Esprit presents the casual chic linen culotte and mixed linen-viscose trouser. 
 
Fashion Fact: Dry heat harms linen which is why any linen product should ideally still be damp when ironing. 
 
 

CONTACTGEGEVENS

SimplyPR
Consultant: Britt Pegels
b.pegels@simplypr.nl
Tel: 020 - 776 7756

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Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy – always celebrating real people and togetherness, in line with the brand's promise: “We want to make you feel good to look good”. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Example: In the early 90ies, long before "Eco Fashion" became fashionable, Esprit debuted its first “ecollection” made of 100% organic cotton and featured its own team instead of models in in honor of their “Real People Campaign.”
 
Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe. Esprit’s headquarters are located in Germany and Shanghai.