C&A: The most sustainable denimC&A: The most sustainable denim
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C&A: The most sustainable denim

EMBARGO T/M 4 september 2021


The most sustainable denim: C&A to launch new, sustainably dyed range of denim 


The retailer is launching the second drop of Forever Denim 

New, sustainably dyed styles consist of the most sustainable denim fabric available worldwide


Dusseldorf, Germany, 23rd of July 2021 – C&A is exploring new colourful ways with the second launch of the “Forever Denim” collection. After starting in May 2021 with its first range of garments made with the most sustainable denim fabric available worldwide in Off-White, C&A has overcome the challenges that more colourful styles bring.


Like the first “Forever Denim” garments the new ones consist of 100% certified organic cotton that is also chemical free. The fabric is 100% recyclable, manufactured with 100% rapidly renewable resources in a process that keeps all water in a closed loop during production. While loud colours, colour blocking and a mix of patterns are everything for fashion-conscious people, the extensive use of water, paired with the chemicals used, often results in coloured styles that are less sustainable.


However, to make it possible to express yourself in colours and feel good, C&A has worked with sustainable dyes for Forever Denim. Easily summed up: the dyes are Cradle to Cradle Certified™ on a Platinum level just as our organic cotton fabric is, contain fewer toxic elements and impurities making them more eco-friendly, have a lower impact on the people working with them as the process is performed in a closed machine and operators are obliged to wear personal protective equipment for extra safety.


Dusty red and a light sage are the key colours to make the second Forever Denim collection shine. It consists of three different items: straight pants, a classy jacket and shacket.


As part of the launch C&A will involve three sustainability focused women who are well-known in Europe for their activities on Instagram and other channels: @namastehannah from Germany, @mmjardim from Portugal and @ariadneartiles from Spain are the faces of the second drop: “I love seeing the change happen in big companies who truly have an impact in the fashion business as a whole,” says Hannah Müller-Hillebrand (@namastehannah). The second drop of Forever Denim will be available both online from the 2nd and in stores across Europe from 12th of September onwards.



#wearthechange #ca #ca_fashion | www.c-a.com


Consultant: Britt Pegels
Tel: 020 - 776 7756


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Over C&A


Familiebedrijf C&A is al generaties lang succesvol en toonaangevend op het gebied van modieuze en betaalbare kleding. Het verhaal van C&A, afkorting van Clemens & August Brenninkmeijer, start al in de 17e eeuw. De voorouders van Clemens en August waren toen al voortdurend opzoek naar nieuwe ideeën om de wensen van hun klanten vervullen. Vanaf de 19e eeuw richt C&A zich op betaalbare mode en breidde zich al snel internationaal uit. Nu, in de 21 eeuw, is C&A nog steeds toonaangevend in de kledingindustrie, door hun klanten en de gemeenschappen waarin zij actief zijn, beter én op meer duurzame wijze van dienst te zijn.


C&A is al jaren gedreven bezig met duurzaamheid. Door het gebruik van gerecyclede materialen zoals visnetten uit de oceaan, liggen duurzame fashion items binnen het bereik van de klant. Meer dan 50% van onze kleding wordt gemaakt met duurzamere materialen. De items zijn te herkennen aan het #wearthechange logo.


Met meer dan 1.500 winkels in 18 Europese landen en meer dan 31.000 medewerkers, is C&A één van de meest toonaangevende fashion retailers in Europa. C&A verwelkomt iedere dag meer dan 2 miljoen bezoekers in haar Europese winkels en biedt het hele gezin kwaliteitsmode voor een betaalbare prijs. C&A kun je ook vinden in Brazilië en China. Voor meer informatie, bezoek de website: www.c-a.com.