Fall/Winter '18 campaign Fall/Winter '18 campaign Fall/Winter '18 campaign
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Fall/Winter '18 campaign

Deep in the Scottish prairies, we have lost all notion of time. Maybe it’s October or perhaps it’s already November. The only thing we know for sure is that there are two of us. Two of us in this huge house that’s very difficult to heat but also very comforting. It’s 4:32 a.m. No longer time to sleep. The sun should be rising soon. I remember the crazy evening that spilled over into the night. Succumbing to dizzying spells of sweetness, I wait for this rising sun and its rays that will glide over my skin. That’s when I see her in a soft cotton sports bra and shorts, snuggled under a thick cardigan. She comes down the stairs barefoot. The cup of coffee is steaming. One sip and the day can begin.


We watch this unique show. No two sunrises are alike. I fall into the rhythm of my movements, an ochre wool sweater with large cable knit quickly pulled over the gray hoodie that I practically live in. Alive and kicking, I am a man who rushes forward and jumps into life with both feet. I chase the rays of sun. I don’t want to miss a single one. In front of me, she runs and soars, dressed in softness and warmth in her corduroy dress as green as the grass that she runs over, a long jean jacket trailing in her hand. I make her spin around in sync to my steps and bounds. The wind twirls us. We feel as light as air.


Getting lost in these infinite expanses, the grass drenched by the morning dew, the sky growing cloudy... A feeling of freedom swells inside us, buried under thousands of layers of clothing. Our sky blue or plum turtleneck sweater and a beige raincoat thrown over our shoulder accentuate this sensation of escape and this connection with the land. We dream of these 24 hours that will go by and we can’t wait to experience the next ones.


I closed my eyes a moment. It’s already a little past midnight. I never give the exact time anymore. There’s no point. I am here, lying down on my ash red fainting couch, wearing only an oh-so-British belted plaid coat over my bare skin. Legs crossed on the sofa, my hand lingers on the lines of my corduroy pants, dark gray like the ashes scattered in the fireplace. I get a thrill from the melody of the laughter around me. We are this woman and this man and the future belongs to us.


It’s still 4:32 a.m. Still no longer time to sleep. The sun is finally arriving.


Consultant: Colette Borstlap
Tel: 020 - 776 7756


American Vintage - Partywear
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American Vintage - Fall/Winter 21
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Website American Vintage

SOCIAL MEDIA American Vintage

Al meer dan 10 jaar zet American Vintage de standaard met hun kleurrijke, verfijnde basics die onmisbaar zijn in iedere garderobe. Anders dan de naam doet vermoeden, specialiseert het Franse merk zich in het ontwerpen van kleding in casual stijlen geïnspireerd door het wereldwijde straatbeeld. Op zoek naar een nieuw concept heeft oprichter Michael Azoulay zich laten inspireren door zijn vele reizen. In 2005 lanceerde hij zijn eerste lijn van t-shirts. Een jaar later volgden t-shirts met een meer vrouwelijke snit, die een combinatie zijn van Amerikaanse look and feel met een Europese sensibiliteit. Zijdezachte materialen en frisse kleuren kenmerken het beeld dat vandaag de basis vormt voor de collecties van American Vintage.