American Vintage - Fall Winter 20/21 WomenAmerican Vintage - Fall Winter 20/21 Women
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American Vintage - Fall Winter 20/21 Women


Lovers  or  friends.  Parents  or  children.  Brothers  or  sisters.  This  isn’t  a  campaign.  It’s  the  story  of  life.  This  autumn-winter  2020-2021,  American  Vintage  continues  its  quest  for  intimacy  by  inviting  photographer  Julia  Champeau  to  capture portraits of everyday men and women.


Against a white backdrop, these slices of life are immortalised in a studio. A father poses with his daughters. A little sister with her big brother. Friends in duos or trios. In these images, our eye lingers on a stance, an attitude, a gaze.We don’t overthink anything. We just observe. We laugh.


Authentic,  tender  and  sometimes  awkward,  the  gestures  are  imbued  with  gentleness.  A  creative  response  to  the  current context, the campaign focuses on the keyword of 2020: essential. For the first time, the city and countryside disappear, giving centre stage to bare, authentic and powerful reality.


Consultant: Britt Pegels
Tel: 020 - 776 7756


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SOCIAL MEDIA American Vintage