Our essential denim
At American Vintage, we rework our denim, season after season. The key piece of a timeless silhouette, this cotton canvas is reinterpreted and updated to reflect new desires rather than trends. A pair of jeans that’s a real keeper and a perfect match.
Alongside our cosy knitwear and stretchy tees, our know-how is also woven into our denim canvas. Denim is an integral part of our collections, which is why we strive to make it more responsible each and every day: canvas that consumes less water, manufactured in factories that are closer and greener, for more respectful production.
An expanded palette
Extending this approach, we focus on natural dyes and washes to take denim from indigo to new colour dimensions. This spring/summer 2021, canvas adopts stonewashed blue with a vintage salt-and-pepper result. In colour versions, it is overdyed with army green, mango yellow and even strawberry red and intense mauve. Available in an ecru version, the trousers pair up with white tees to focus on the essential.
In terms of jeans, the Big Droit becomes a wardrobe must-have with its absolutely 90s cut for daily comfort. Complementary and unisex, the Big Carrot jeans snuggle closer to the legs to subtly define the silhouette. As for shorts, the cuts get looser and slightly longer over the thigh for a baggy style and a unisex effect.
The denim uniform
For an ensemble look, our iconic worker’s jacket completes the silhouette with its slightly oversized cut and versatile style, available in a zip-up, sleeveless or varsity jacket version. The emblematic jumpsuit in ecru denim is revamped with snap buttons and accompanied by farmer-style overalls for summer. Go-to pieces to pick as you like or wear in a head-to-toe look for signature silhouettes that stand the test of time.
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