Parfois, the Portuguese brand present in 65 countries, showcased its new collection in the Azores to a group of around 33 digital influencers from 10 different countries, keeping with the new “unde-fined is my definition” campaign.
To mark the arrival of the new season, Parfois invited 33 digital influencers from 10 different coun-tries and from various online platforms for an adventure around the Island of São Miguel, in the Azores. Spain, France, Italy, Brazil, Tunisia, Greece, Mexico, the Netherlands, Belgium and China were represented in an event showcasing the new collection, which was revealed after fun experi-ences and surprises tailored to the guests.
In keeping with the approach taken in recent seasons, the accessories brand sought to strengthen the bonds it has been building with influencers from around the world, who help to spread the PAR-FOIS message to a larger audience.
During the event - which took place between the 7th and 11th February - our special guests had the chance to see the new spring/summer collection first hand, whilst taking part in unique experiences in a beautifully rich natural setting characteristic of the Island of São Miguel. Everything planned for the event, including gastronomy, was carefully selected to reflect the local culture and customs so that the guests could make the most of everything that the chosen location has to offer, at all times.
The hashtag for the event was #notag, because the time has come to break boundaries and put an end to preconceived ideas; this season Parfois wants to push its followers to stop and think about the labels we use to define ourselves throughout our lives. This is a journey which seeks to defy expectations.
Catch up with the event using the #notag hashtag on the brand’s official social media pages.
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Parfois is een toonaangevend Portugees fashion accessoire merk voor vrouwen. Parfois’ missie: het creëren van onweerstaanbare fashion accessoires met een hoge ‘want’ factor. Parfois biedt de klant een uniek concept: een wekelijks, geactualiseerd assortiment aan accessoires (tassen, sieraden, shawls, schoenen, etc) en limited edition collecties gebaseerd op de laatste catwalk trends. En dit alles voor vriendelijke prijzen. Inmiddels heeft Parfois meer dan 700 winkels in 55 landen. In Nederland zijn stores geopend In Eindhoven, Utrecht, Rotterdam, Amstelveen, Den Haag, Zwolle en binnenkort in Amsterdam, Den Bosch en Maastricht.