An Indian Summer: Makeup For a Colorful Season
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An Indian Summer: Makeup For a Colorful Season

Aveda’s Spring/Summer 2016 Makeup Collection Indian Sunset

Aveda introduces its limited edition Spring/Summer 2016 Makeup Collection Indian Sunset, creating the next chapter in the ‘no-makeup look’ —a pretty face with subtle color perfectly highlighting the face’s natural beauty. This new collection helps us celebrate our collective love of Aveda makeup and color through #LoveYourColor, where guests will have the opportunity to share their makeup looks, while Aveda Artists will share their inspiration and tips in beauty and makeup.

 

The makeup palette includes creamy and opaque tints that are stronger than white, but lighter than pastels; and blossoming pinks and oranges featuring ochre-based pales with fresh, almost neon-pinks for creating pragmatically chic looks.

This is the next chapter in the ‘no-makeup’ look,” says Janell Geason, Aveda Global Artistic Director, Makeup. We are using makeup to create shapes and enhancing natural features. It’s a subtle look with the makeup’s purpose to bring out beautiful, striking features.

 

Aveda makeup goes beyond minerals to combine energy with plant-derived ingredients that help care for the skin. Formulated without parabens, talc, or mineral oil, Aveda makeup is beautiful by nature. The palette contains 11 limited-edition shades and one current shade.

 

Harmonize Your Color
Aveda invites guests to share how they live colorfully by using the hashtag #LoveYourColor. Guests can also come into an Aveda Experience Center for a one-of-a-kind Color Harmony consultation that synchronizes their new or existing hair color with their skin tone, eye color and makeup shades. With their new look, guests can share an image or a video with the hashtag #LoveYourColor and help celebrate our collective love for color. 

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Aveda introduces its limited edition Spring/Summer 2016 Makeup Collection Indian Sunset, creating the next chapter in the ‘no-makeup look’ —a pretty face with subtle color perfectly highlighting the face’s natural beauty. This new collection helps us celebrate our collective love of Aveda makeup and color through #LoveYourColor, where guests will have the opportunity to share their makeup looks, while Aveda Artists will share their inspiration and tips in beauty and makeup.

 

The makeup palette includes creamy and opaque tints that are stronger than white, but lighter than pastels; and blossoming pinks and oranges featuring ochre-based pales with fresh, almost neon-pinks for creating pragmatically chic looks.

This is the next chapter in the ‘no-makeup’ look,” says Janell Geason, Aveda Global Artistic Director, Makeup. We are using makeup to create shapes and enhancing natural features. It’s a subtle look with the makeup’s purpose to bring out beautiful, striking features.

 

Aveda makeup goes beyond minerals to combine energy with plant-derived ingredients that help care for the skin. Formulated without parabens, talc, or mineral oil, Aveda makeup is beautiful by nature. The palette contains 11 limited-edition shades and one current shade.

 

Harmonize Your Color
Aveda invites guests to share how they live colorfully by using the hashtag #LoveYourColor. Guests can also come into an Aveda Experience Center for a one-of-a-kind Color Harmony consultation that synchronizes their new or existing hair color with their skin tone, eye color and makeup shades. With their new look, guests can share an image or a video with the hashtag #LoveYourColor and help celebrate our collective love for color. 

 

The Spring/Summer 2016 Makeup Lineup
 

FOR LIPS

nourish-mint™ smoothing lip color (€20) 

Full-coverage lip formula is infused with plant and fruit waxes to help hydrate, plump, and smooth the appearance of fine lines by 26%. Refreshes with an updated certified organic peppermint and vanilla aroma. Featured in pink peppertree, a warm, bold pink.

nourish-mint™ sheer mineral lip color (€20) 

Sheer coverage lip formula is infused with plant and fruit waxes to help smooth fine lines by 26%, hydrate, and plump.  Refreshes with certified organic peppermint and vanilla aroma flavor. Featured in sheer clove, a cool, medium sand.

nourish-mint™ rehydrating lip glaze (€ 22)

Infused with plant emollients and proven to help moisturize, plump and smooth the look of fine lines. Refreshes with an updated certified organic peppermint and vanilla aroma. Featured in rose dusk, a cool apricot and cherry nectar, a warm, lively pink.

nourish-mint™ lip liner (€ 18,50)

Luscious, creamy color shapes and defines while providing generous coverage and helping reduce feathering of other lip color. With plant waxes and fruit butters. Refreshes with an updated certified organic peppermint aroma flavor. Featured in spring rose, a cool almond color.

 

FOR EYES

petal essence™ eye definer (€ 18)

Drawn from jasmine petals and geranium leaves, aromatic flower waxes make this formula creamy, blendable and smooth. Line, define, accent, or shade—our pencil stays color-true on eyes or brows, while respecting the delicate skin around the eyes. Ophthalmologist-tested. Featured in violet blossom, a cold, vibrant purple; and sea fern, a cool, bold turquoise.

petal essence™ single eye colors (€ 16,50)

Flower wax-infused, soft-to-the-touch shadow that is both color-true and crease-resistant--it builds and blends effortlessly, surrounded by a soft floral aroma. Talc and mineral oil-free. Ophthalmologist-tested. Featured in amethyst dawn, a warm, bold violet  with satin finish; lilac glow, a warm, soft pearl with satin finish; desert clay, a cool, burnt orange with creamy matte finish; and peach nectar, a warm, gold sand with satin finish.

 

Makeup looks from the collection include:

 

PEACH DUSK

Complexion

Create a luminous, natural complexion by pressing a small amount of beautifying composition oil™ into the skin. Apply inner light™ concealer where needed, and set lightly with inner light™ mineral loose powder.

 

Eyes

  • Prep the lids, and apply petal essence™ single eye color in peach nectar to the centers of the lids, fading slightly past the creases, with the medium eye color brush.
  • Highlight the inner top and bottom corners of the eyes by applying petal essence™ single eye color in lilac glow with the eye smudger brush.
  • Contour the eyes by applying petal essence™ single eye color in desert clay along the creases, fading to the inner corners of the eyes.
  • Apply petal essence™ single eye color in desert clay along the bottom lash lines with the medium eye color brush.
  • Apply petal essence™ single eye color in lilac glow along the brow bones with the medium eye color brush.
  • Apply petal essence™ single eye color in lilac glow to the centers of the bottom lash lines over the desert clay shade with the medium eye color brush.

 

Lashes & Brows

  • ·Curl the lashes, and apply mosscara™ in black forest to the top and bottom lashes

  • If needed, fill in the brows by applying petal essence eye color trio in gobi sands with the brow/lash brush

 

Cheeks

  • Apply petal essence™ face accents in apricot whisper along the cheekbones with the blush brush.

 

Lips

  • Prep the lips, apply nourish-mint™ lip liner in spring rose, and diffuse with the medium eye color brush.
  • Apply nourish-mint™ smoothing lip color in pink peppertree to the centers of the lips with the medium eye color brush.

 

AMYTHEST DAWN

Complexion

  • Create a luminous, natural complexion by pressing a small amount of beautifying composition oil™ into the skin. Apply inner light™ concealer where needed, and set lightly with inner light™ mineral loose powder.

 

Eyes

  • Prep the lids, and apply petal essence™ single eye color in amethyst dawn to the centers of the lids, fading slightly past the creases, with the medium eye color brush.
  • Highlight the inner top and bottom corners of the eyes by applying petal essence™ single eye color in lilac glow with the eye smudger brush.
  • Apply petal essence™ eye definer in violet blossom along the bottom lash lines, and diffuse with the eye smudger brush.
  • Set the liner by applying petal essence™ single eye color in amethyst dawn with the eye smudger brush.
  • Sweep petal essence™ eye definer in sea fern across the eye contour brush, and apply it to the inner and outer top corners of the eyes and lightly to the outer bottom corners. If needed, set lightly with inner light™ mineral loose powder.
  • Apply petal essence™ single eye color in lilac glow along the brow bones with the medium eye color brush.

 

Lashes & Brows

  • Curl the lashes, and apply mosscara™ in black forest to the top and bottom lashes.
  • If needed, fill in the brows by applying petal essence™ eye color trio in gobi sands with the brow/lash brush.

 

Cheeks

  • Apply petal essence™ face accents in tesserae along the cheekbones with the blush brush.

 

Lips

  • Prep the lips, and apply nourish-mint™ sheer mineral lip color in sheer clove to the centers of lips with the medium eye color brush and diffuse outward.
  • Apply nourish-mint™ rehydrating lip glaze in rose dusk to the centers of the lips, and diffuse outward with the medium eye color brush.

 

The limited-edition makeup collection is available while supplies last, in Aveda salons, spas and retail locations beginning February 7, 2016. To find an Aveda location near you visit www.aveda.be . 

 

 

ABOUT AVEDA

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture with 100 percent wind power in its primary facility1. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.

 

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network2. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the blog at www.livingaveda.com.